Privacy policy

This policy explains what personal information Senior Safe Pty Ltd collects, how we use it, who we share it with, and the rights you have over your information.

Last updated: 15 May 2026

Senior Safe Pty Ltd (ABN [00 000 000 000], "Senior Safe", "we", "us", "our") is bound by the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This policy applies to information collected through our website, the Senior Safe mobile app, and any other channel through which we interact with you.

1. What we collect

We only collect personal information that is reasonably necessary for our functions and activities. The categories of information we collect include:

Information you give us

• Order & contact information: name, delivery address, billing address, email address, phone number.
• Payment information: handled by our payment processor, Stripe Payments Australia Pty Ltd. We do not receive or store your full card number, CVC, or expiry date. We receive only a token reference, the last four digits, the card brand, and the transaction outcome.
• Account information for the Senior Safe app: email address and a password (stored hashed), plus the family members and contact preferences you choose to add.
• Support correspondence: any information you provide when you email us or speak with us.

Information collected automatically

• Website analytics: pages viewed, approximate location (city/state level), device type, browser, referring URL. Collected via Google Analytics 4 in aggregate and de-identified where possible.
• Advertising measurement: if you arrived from an advertisement, we may receive a click identifier from the advertising platform (e.g. Taboola, Meta, Google Ads) to measure campaign performance.
• Cookies and similar technologies: for essential site function and analytics. You can disable cookies in your browser; some site features may not work as a result.

Device data (from the Senior Safe base station)

• Alert events: when a button is pressed, the time, the device that triggered it, and which family members were notified. Visible to you in the Senior Safe app.
• Device health: battery level, signal strength, last-seen timestamp.
• We do not collect audio, video, or GPS location data from the base station or the button. The "Location" tile shown in the app uses the user-entered home address — it is not GPS-tracked from the device.

2. How we use your information

We use your information for the purposes for which you provided it, including:

• Processing your order and arranging delivery
• Communicating about your order, account, support enquiry or return
• Operating the Senior Safe app — including routing push notifications to nominated family members
• Improving the product, app and website
• Detecting and preventing fraud, including via Stripe Radar
• Complying with our legal obligations (tax, accounting, consumer law)

We do not use your information for direct marketing unless you have explicitly opted in. If you do opt in to marketing emails, you can opt out via the unsubscribe link in every message, at any time.

3. Who we share information with

We share information only with parties necessary to provide the service:

Stripe Payments Australia Pty Ltd

Processes your payment. Receives the information necessary to charge your card. Stripe's privacy policy: stripe.com/au/privacy.

Australia Post and StarTrack

Receive your name, delivery address and phone number to deliver your parcel.

Apple and Google

If you download the Senior Safe app, those stores collect their own information per their own policies. They also handle push-notification delivery.

Google Analytics

Aggregate, de-identified website usage. IP anonymisation enabled. Google's policy: policies.google.com/privacy.

Email service provider

For sending order confirmations, dispatch notifications and support replies.

We do not sell personal information. We do not share your information with third-party advertisers beyond the campaign-measurement signals described above.

4. Where information is stored

Personal information is stored on servers located primarily in Australia. Some service providers (Stripe, Google) replicate data internationally to provide their services; in those cases, those providers maintain equivalent or stronger privacy protections, including under the EU GDPR and the US-EU Data Privacy Framework where applicable.

5. How long we keep it

• Order records: 7 years (Australian tax law minimum)
• Support correspondence: 3 years from last interaction
• App account & alert history: for as long as your account is active, plus 90 days after you delete the account
• Marketing list (if opted in): until you unsubscribe, plus a short suppression-list period to honour your opt-out

6. Your rights

Under the Australian Privacy Principles you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or out-of-date information
• Request deletion of your information, subject to legal record-keeping obligations (e.g. we cannot delete an order record before the 7-year tax retention period expires)
• Withdraw consent to marketing communications at any time
• Complain if you believe we have mishandled your information

To exercise any of these, email privacy@senior-safe.com.au. We aim to respond within 30 days.

7. Complaints

If you have a concern about how we have handled your personal information, please contact us first via privacy@senior-safe.com.au. We take complaints seriously and will respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Phone

1300 363 992

Website

www.oaic.gov.au

8. Security

We take reasonable steps to protect personal information from unauthorised access, modification, disclosure, misuse and loss. These include:

• HTTPS/TLS encryption for all data transmitted between your browser and our servers
• Encrypted-at-rest storage for our database
• Access controls limiting who on our team can view customer information
• Tokenised payment handling via Stripe (we never see your full card details)

No system is perfectly secure. In the unlikely event of a data breach affecting your information, we will notify you and the OAIC as required by the Notifiable Data Breaches scheme.

9. Children

The Senior Safe service is designed for use by adults. We do not knowingly collect personal information from people under the age of 16. If you believe a child has provided information to us, please email privacy@senior-safe.com.au and we will delete it.

10. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top will change accordingly. Where changes are material, we will notify you by email (if you have an account or have opted in to marketing) and/or by a prominent notice on our website.

11. Contact

Privacy Officer

Senior Safe Pty Ltd
[Street address]
[Suburb], NSW [2000]
Email: privacy@senior-safe.com.au